Wed 07 Jun 2023
Gearing up for the conference Women in Communications on 26 September, we look at women in the sector who have used their professional skills to break down glass ceilings and climb to the leadership positions they aspire to
By Murielle Gonzalez
In today's evolving professional landscape, women have made significant strides in breaking down barriers and achieving equality in various industries — the UK's communications and public relations (PR) sector is no exception. However, even though women hold approximately 70% of jobs, only 37% of leadership roles are held by women. Our conference, Women in Communications, seeks to provide current and future leaders with the skills to correct this imbalance.
The conference on 26 September in London is organised by Dods Events and held in partnership with the Institute of Internal Communication (IoIC), CMA, the Public Relations and Communications Association (PRCA) and the Chaired Institute of Public Relations (CIPR).
Gearing up for the event, we look at women in the sector who have used their professional skills to break down glass ceilings and climb to the leadership positions they aspire to.
Mastering the art of communication
Effective communication is at the core of the communications and PR industry, and women have repeatedly proven their proficiency in this domain. Women have a natural inclination towards empathy, active listening, and relationship-building, traits that are essential in establishing trust and credibility.
At Women in Communications, leaders reflect on using these strengths to elevate their profiles, cultivate influential networks, and project their authentic voices to seize leadership opportunities.
Leadership coach Susie Ramroop will be at our conference to deliver 'The Power of Storytelling: using storytelling to overcome self-imposed barriers' — a staple workshop helping women use stories to shape their identities as leaders and individuals.
Embracing digital transformation
The digital age has transformed the communications landscape, providing new avenues for women to enhance their visibility and influence. Embracing technology and using digital platforms can empower women in communications and PR — it allows them to showcase their expertise, connect with a broader audience, and position themselves as industry leaders. In addition, establishing an influential online presence with engaging content shared on social media platforms can help break down traditional barriers and amplify their voices.
An acclaimed public relations consultant, Sarah Waddington (formerly Hall), embodies the power of embracing digital transformation. She established #FuturePRoof, a community-driven initiative to modernise the PR industry through digital innovation. By harnessing social media platforms, Waddington and her team have created a platform for diverse voices, including those of women, to share insights, challenge norms, and advocate for change.
'Preparing for success: Laying the groundwork to communicate with impact' is another workshop at Women in Communications and delivered by voice coach Cath Baxter. The session includes top tips for structuring meetings and preparatory work for maximum effect, managing adrenaline to think clearly under pressure, and holding attention in a hybrid environment.
Mentorship and collaboration
Supportive networks and mentorship play vital roles in propelling women's careers forward. By fostering mentor-mentee relationships and collaborating with peers, women can gain invaluable guidance, exposure to new opportunities, and the confidence to overcome obstacles. Establishing these networks within the public sector can be particularly helpful, as it provides a platform to influence policies, drive positive change, and uplift other women in the field.
Emma Leech, former Director of Marketing and Communications at Nottingham Trent University — and former CIPR president — is an inspiring example. She has actively championed gender equality within her organisation and beyond, setting up a network that connects and empowers women in the public relations sector. By creating opportunities for collaboration and mentorship, Leech has paved the way for aspiring women to overcome hurdles and reach their full potential.
'Leadership in action: rising to challenges and providing empowering leadership in uncertain times' is the title of the plenary address by strategic communications specialist Sarah Pinch. Speaking at Women in Communications, she will talk about managing communications in a cost-of-living crisis, maintaining confidence in your leadership abilities and worth during difficult times, your role in managing, motivating and supporting colleagues, and will provide key tips and strategies for successfully giving and receiving feedback.
Women in the UK communications and PR sector have the skills and qualities that uniquely position them to break down glass ceilings and become leaders in their field. By harnessing the power of communication, embracing digital transformation, and fostering supportive networks, women can pave the way for future generations.
Inspiring women in the public sector, such as Amanda Coleman, Sarah Waddington, and Emma Leech, are beacons of hope in the industry, proving that perseverance, determination, and professional excellence can shatter even the most stubborn barriers to female leadership in the sector.
Register to attend Women in Communications on 26 September to network with current and future leaders in the sector, benefit from practical workshops to hone your leadership skills, and help ensure the industry doesn't lose momentum in recognising and rewarding its female leaders.
ABOUT THE AUTHOR
Murielle Gonzalez, content strategy manager at Dods Diversity & Inclusion, is an experienced journalist and editor. She can be reached at murielle.gonzalez@totalpolitics.com.
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